Professional Skills
Digital Marketing Strategy & Management
Development and execution of comprehensive digital marketing strategies.
Market analysis, competitor research, and audience segmentation.
Budget planning, allocation, and ROI-driven decision-making.
Multichannel marketing campaign management (SEO, SEM, SMM, Email Marketing, Content Marketing).
SEO & SEM Optimization
Advanced SEO techniques (on-page, off-page, and technical SEO).
In-depth keyword research and competitive analysis (Ahrefs, SEMrush, Google Search Console).
Google Ads (Search, Display, Shopping, and Video campaigns).
Pay-Per-Click (PPC) strategy development and optimization.
Content Marketing & Brand Positioning
Content strategy development across platforms (blogs, social media, websites).
Copywriting and storytelling to engage target audiences.
Visual content creation and collaboration with creative teams.
Brand awareness and reputation management.
Social Media Marketing (SMM)
Creation and management of campaigns on Facebook, Instagram, LinkedIn, TikTok, and Twitter.
Audience engagement strategies and community building.
Social media advertising (Meta Ads, LinkedIn Ads, TikTok Ads).
Influencer marketing and partnership collaborations.
Email Marketing & Automation
Email campaign strategy, design, and automation (Mailchimp, HubSpot, ActiveCampaign).
Lead nurturing workflows and personalized content delivery.
A/B testing and performance analysis for email campaigns.
Web Analytics & Data-Driven Marketing
Web analytics and performance tracking (Google Analytics 4, Google Tag Manager, Hotjar).
KPI analysis and reporting (ROI, CPA, CPL, LTV, CAC).
Conversion Rate Optimization (CRO) and user behavior analysis.
Data visualization and reporting (Looker Studio, Tableau, Power BI).
E-commerce & Marketplace Optimization
Sales strategy and product promotion on Amazon, eBay, Shopify, Etsy.
Customer journey mapping and funnel optimization.
Integration with payment gateways and CRM systems.
Advertising Platforms & Media Buying
Proficient in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
Programmatic advertising and media buying.
Remarketing and retargeting strategies.
CRM & Marketing Automation Tools
Experience with CRM platforms (HubSpot, Salesforce, Zoho CRM).
Marketing automation tools (Marketo, ActiveCampaign, Klaviyo).
Customer lifecycle management and lead scoring.
Project Management & Leadership
Team leadership and cross-functional collaboration.
Agile/Scrum project management methodologies.
Task management tools (Asana, Trello, Jira).
Strong decision-making and problem-solving skills.
Technical Skills
HTML/CSS basics for website content management.
CMS platforms (WordPress, Shopify, Magento).
UX/UI best practices for user engagement improvement.
Soft Skills
Strong analytical and critical thinking.
Excellent communication and presentation skills.
Leadership and team mentoring.
Adaptability to fast-changing digital trends.
Problem-solving and strategic thinking.
